Apple CEO Tim Cook’s MIT Commencement Speech 2017
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Apple CEO Tim Cook’s MIT Commencement Speech 2017


Hello MIT! (Audience: Hello!) Thank you. Congratulations Class of ’17. I especially want to thank Chairman Millard,
President Reif, distinguished faculty, trustees, and members of the Class of 1967. It’s a privilege to be with you today, with
your families and your friends on such an amazing, important day. MIT and Apple share so much. We both love hard problems. We love the search for new ideas. And we especially love finding those ideas,
the really big ones — the ones that can change the world. I know MIT has a proud tradition of pranks,
or as you would call them, hacks. And you have pulled off some pretty great
ones over the years. I’ll never figure out how MIT students sent
that Mars Rover to the Kresge Oval, or put a propeller beanie on the Great Dome, or how
you’ve obviously taken over the President’s Twitter account. I can tell college students are behind it
because most of the tweets happen at 3 AM. I’m really happy to be here. Today is about celebration. And you have so much to be proud of. As you leave here to start the next leg of
your journey in life, there will be days where you will ask yourself, where is all this going? What is the purpose? What is my purpose? I’ll be honest, I asked myself that same question,
and it took me nearly 15 years to answer it. Maybe by talking about my journey today, I
can save you some time. The struggle for me started early on. In high school, I thought I’d discover my
life’s purpose when I could answer that age old question, what do you want to be when
you grow up — nope. In college I thought I would discover it when
I could answer, what’s your major — not quite. I thought that maybe I’d discover it when
I found a good job. Then I thought I just needed to get a few
promotions. That didn’t work either. I kept convincing myself that it was just
over the horizon, around the next corner. Nothing worked. And it was really tearing me apart. Part of me kept pushing ahead to the next
achievement. And the other part kept asking, is this all
there is? I went to grad school at Duke looking for
the answer. I tried meditation. I sought guidance in religion. I read great philosophers and authors. And in a moment of youthful indiscretion,
I might even have experimented with a Windows PC. And obviously that didn’t work. After countless twists and turns, at last,
20 years ago, my search brought me to Apple. At the time the company was struggling to
survive. Steve Jobs had just returned to Apple and
he had launched the “Think Different” campaign. He wanted to empower the crazy ones, the misfits,
the rebels, the troublemakers, the round pegs in the square holes to do their best work. If we could just do that, Steve knew we could
really change the world. Before that moment, I had never met a leader
with such passion or encountered a company with such a clear and compelling purpose,
to serve humanity. It was just that simple, serve humanity. And it was in that moment, after 15 years
of searching, something clicked. I finally felt aligned, aligned with a company
that brought together challenging cutting-edge work with a higher purpose, aligned with a
leader who believed that technology which didn’t exist yet could reinvent tomorrow’s
world, aligned with myself and my own deep need to serve something greater. Of course, at that moment I didn’t know all
of that. I was just grateful to have that psychological
burden lifted. But with the help of hindsight, my breakthrough
makes a lot more sense. I was never going to find my purpose working
someplace without a clear sense of purpose of its own. Steve and Apple freed me to throw my whole
self into my work, to embrace their mission and make it my own. How can I serve humanity? This is life’s biggest and most important
question. When you work towards something greater than
yourself, you find meaning. You find purpose. So the question I hope you will carry forward
from here is how will you serve humanity? The good news is since you’re here today,
you’re already on a great track. At MIT you’ve learned how much power science
and technology have to change the world for the better. Thanks to discoveries made right here, billions
of people are leading healthier and more productive, more fulfilling lives. And if we are ever going to solve some of
the hardest problems still facing the world today, everything from cancer to climate change
to educational inequality, then technology will help us do it. But technology alone isn’t the solution. And sometimes it’s even part of the problem. Last year I had a chance to meet with Pope
Francis. It was the most incredible meeting of my life. This is a man who had spent more time comforting
the afflicted in slums than he has with heads of state. This may surprise you, but he knew an unbelievable
amount about technology. It was obvious to me that he had thought deeply
about it, its opportunities, its risks, its morality. What he said to me at that meeting, what he
preached really, was on a topic we care a lot about at Apple. But he expressed a shared concern in a powerful
new way. Never has humanity had such power over itself,
yet nothing ensures that it will be used wisely he has said. Technology today is integral to almost all
aspects of our lives. And most of the time it’s a force for good. And yet the potential adverse consequences
are spreading faster and cutting deeper than ever before. Threats to our security, threats to our privacy,
fake news, and social media that becomes antisocial. Sometimes the very technology that is meant
to connect us divides us. Technology is capable of doing great things,
but it doesn’t want to do great things. It doesn’t want anything. That part takes all of us. It takes our values and our commitment to
our families and our neighbors and our communities, our love of beauty and belief that all of
our faiths are interconnected — our decency, our kindness. I’m not worried about artificial intelligence
giving computers the ability to think like humans. I’m more concerned about people thinking like
computers, without values or compassion, without concern for consequences. That is what we need you to help us guard
against. Because if science is a search in the darkness,
then the humanities are a candle that shows us where we’ve been and the danger that lies
ahead. As Steve once said, “Technology alone is not
enough. It is technology married with the liberal
arts married with the humanities that make our hearts sing.” When you keep people at the center of what
you do, it can have an enormous impact. It means an iPhone that allows a blind person
to run a marathon. It means an Apple Watch that catches a heart
condition before it becomes a heart attack. It means an iPad that helps a child with autism
connect with his or her world. In short, it means technology infused with
your values, making progress possible for everyone. Whatever you do in your life and whatever
we do at Apple, we must infuse it with the humanity that each of us is born with. That responsibility is immense. But so is the opportunity. I’m optimistic because I believe in your generation,
your passion, your journey to serve humanity. We are all counting on you. There is so much out there conspiring to make
you cynical. The internet has enabled so much and empowered
so many. But it can also be a place where basic rules
of decency are suspended and pettiness and negativity thrive. Don’t let that noise knock you off course. Don’t get caught up in the trivial aspects
of life. Don’t listen to trolls. And for God’s sake don’t become one. Measure your impact on humanity not in likes
but in the lives you touch, not in popularity but in the people you serve. I felt that my life got bigger when I stopped
caring what other people thought about me. You will find yours will too. Stay focused on what really matters. There will be times when your resolve to serve
humanity will be tested. Be prepared. People will try to convince you that you should
keep your empathy out of your career. Don’t accept this false premise. At a shareholders’ meeting a few years back,
someone questioned Apple’s investment and focus on the environment. He asked me to pledge that Apple would only
invest in green initiatives that could be justified with a return on investment. I tried to be diplomatic. I pointed out that Apple does many things,
like accessibility features for those with disabilities, that don’t rely on an ROI. We do these things because they’re the right
thing to do. And protecting the environment is a critical
example. He wouldn’t let it go. And I got my blood up. So I told him, if you can’t accept our position,
you shouldn’t own Apple stock. When you’re convinced that your cause is right,
have the courage to take a stand. If you see a problem or an injustice, recognize
that no one will fix it but you. As you go forward today, use your minds and
hands and your hearts to build something bigger than yourselves. Always remember, there is no idea bigger than
this. As Dr. Martin Luther King said, “All life
is interrelated. We are all bound together into a single garment
of destiny.” If you keep that idea at the forefront of
all that you do, if you choose to live your lives at that intersection between technology
and the people it serves, if you strive to create the best, give the best, do the best
for everyone, not just for some, then today all of humanity has good cause for hope. Thank you very much. And congratulations Class of 2017.

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